maybebaby
Hormone test
Guide
Customer stories
About us
maybebaby
|
Home
Test
©maybebaby

Sveavägen 121 B
11349 Stockholm
Org.nr. 559486-0503
Home
About us
FAQ

Have questions?

Sign up for our newsletter

|
Terms and conditions
Privacy and cookie policy
Right of withdrawal

Have questions?

Sign up for our newsletter

Home
About us
FAQ
|
Terms and conditions
Privacy and cookie policy
Right of withdrawal
©maybebaby

Sveavägen 121 B
11349 Stockholm
Org.nr. 559486-0503
© 2026 Maybe Baby AB. All rights reserved.

We're making fertility preventive

For every woman.

The Maybe Baby app showing results on a phone
Woman holding the Maybe Baby box in her lap
Linda on stage at Nordic Female Founder
Woman on a video call with a doctor on her phone
Linda with the Framtidens Kvinnliga Foretagare 2025 award

Why Maybe Baby exists

It all started with a simple, yet important question.

Do you want kids?

Maybe?

And maybe is a completely valid answer to such a life-changing question.

Before making a decision herself, Linda, our founder, wanted to know where her fertility stood. Unfortunately, that turned out to be much harder than she imagined.

Public care steps in after a year of trying to conceive. Private clinics, on the other hand, can cost a small fortune. Neither helps you plan ahead or catch things early, while there's still time to do something about it. So most people navigate one of life's biggest decisions, if and when to have kids, without any information at all.

That's why we started Maybe Baby. Because every woman deserves answers before she needs them.

Award-winningInnovation
Backed byScience
Founded byWomen

The system teaches us to prevent pregnancy. Not to plan for one.

Knowing your fertility early on gives you more options, whatever you decide.

Maybe Baby today

5,000+
hormones analysed
2025
launched
4.7/5
average rating
3Chick hatching from an egg
maybe babies born

Last updated September 2026.

The founder

Linda Alexandersson, founder of Maybe Baby

Founder & Advocate for Women's Health

Linda Alexandersson

Linda started Maybe Baby after trying to understand her own fertility and finding out how hard it was.

Today she works with fertility and women's health every day, alongside specialist doctors and laboratories, close to the questions women have about their bodies and their future. Her mission is to make fertility knowledge clear, accessible and available to every woman, long before it becomes urgent.

I just wanted to know where I stood before making one of the biggest decisions of my life. It shouldn't be that hard.

Linda Alexandersson
LinkedIn

What we believe

For all women

We're not done until every woman has the power to understand her body and make informed decisions about her future.

We believe in data and science

Innovation and research should be based on and center women's needs.

Women deserve more

We are more than hormone tests and fertility, we give women the power to live freely on their own terms.

Awards and press

Svenska DagbladetMaybe Baby in Svenska Dagbladet
Åre Business ForumFinalist in The Pitch at Åre Business Forum
Aller MediaFinalist for Laura Awards, Rising Star of the Year
FrodaLinda Alexandersson named Framtidens Kvinnliga Företagare
Borås TidningBorås locals want more fertility knowledge: healthcare is not enough
Nordic Fe:maleMaybe Baby wins Nordic Fe:male
ResuméAnswers Power with its own campaign: "Pregnancy is not a bonus programme"
Bling StartupSemi-finalist in the top 30 of För-Orten
1 / 2

We want to hear from you

Press, research or partnerships

We are always happy to talk about women's health, data and accessible fertility care.

Contact us

Want to help build Maybe Baby?

We're making fertility care preventive, not reactive. Want to help?

Send your application
Woman in a lilac robe holding the Maybe Baby box

Curious about your fertility?

Learn more about your fertility, simple, safe, and from home.

Order test ›